Alli Sports and Mountain Dew Announce Long Term Extension and New Dew Tour
Burr Ridge, Ill. – April 16, 2012 Alli Sports, a division of the NBC Sports Group, today announced a four-year renewal of their partnership with Mountain Dew, along with the 2012 schedule for the new Dew Tour. Alli Sports, together with Mountain Dew, who has been the tour title partner since its inception, is reshaping the Dew Tour to showcase action sports in three large-scale, premium and ‘grand-slam’ style events.